One of the mistakes that I often see businesses make is trying to be everything to everyone when it comes to offering their products and services.
What you offer to your customers has to be driven by the needs of your customers and this has to complement what you are already offering, which is what my next podcast guest, Intentional Sidekick, Dan T. Rogers, talks about.
In this podcast interview, he and I talk about why this was so important for him that actually helped him save money as he did not need to have a sales staff, but he was able to attract the right customers that have him grow every single year, earning him a spot on the Inc 5,000 for seven consecutive years.
Timestamps
- 00:00 - Videogram
- 00:58 - Introduction
- 03:23 - Dan introduces himself
- 03:45 - What Intentional Sidekick is
- 04:30 - His definition of intuition and his intuitive signals
- 11:19 - What seeing fractals means
- 13:13 - The difference of how the groups see the world
- 15:12 - Surrounding yourself with people who will actually change the world
- 16:54 - His kids understanding what he does
- 20:27 - People getting lost in roles
- 21:32 - Ignoring his intuition had him walk a dark path
- 23:32 - Having a moment of clarity
- 25:19 - Following the right direction
- 26:21 - The opportunity that came confirming he is on the right path
- 28:51 - The importance of establishing a core relationship and hiring a sales staff
- 32:33 - Figuring out what he needed to be and building trust and credibility
- 34:43 - Him working at Taco del Mar
- 36:19 - Going from "point-to-point" to "Intentional Sidekick"
- 39:20 - Not having salespeople
- 43:12 - People relying on experience
- 44:06 - The difference between the clients and customers
- 44:59 - Working with Xbox and PlayStation
- 47:03 - The time when he got hit by a brick
- 49:38 - Top 3 of the 8 restraints most people get wrong
- 51:22 - Contacting Dan
- 51:50 - Conclusion
