Have do you use intuitive branding to catch a criminal?
This is what James R. Fitzgerald was thinking when he was developing a new method called Forensic Linguistics that led to the arrest of the Unabomber, Ted Kaczynski.
It was new to the eyes of others and it received a lot of skepticism, but it was eventually accepted after he was able to prove that it’s real and it works.
Timestamps
- 00:00 - Videogram
- 00:54 - Introduction
- 02:15 - James introduces himself
- 03:12 - He joined the FBI
- 03:54 - He was called to be part of the Unabomber case
- 07:38 - How he intuitively convinced others that Forensic Linguistics is real
- 15:33 - Using Intuitive branding in some aspects of life
- 19:28 - Conclusion
