Did you know that up to 90% of a purchase decision comes down to color? That is why my next podcast guest, color expert Marie-Chantal Milette, is a sought-after consultant because of her expertise in choosing a brand’s colors that emotionally trigger trust in their customers, which then has her clients seeing a spike in sales. But this career choice, driven by her intuition, had a number of people baffled, and in this interview, Marie-Chantal and I talk about the upstream battle she had to face with naysayers, little cash, and risky decisions, which were all overcome, thanks to her intuition.
Timestamps
- 00:00 - Videogram
- 01:36 - Introduction
- 03:57 - Preamble chat
- 04:13 - Marie-Chantal introduces herself
- 04:14 - Her definition of intuition
- 05:11 - Her intuitive signals when trusting intuition
- 06:50 - Her intuitive signals when ignoring intuition
- 09:50 - Surrounding herself with the right people
- 10:59 - Inspiring other people
- 12:48 - The role of color in building trust for a brand
- 16:19 - The process in choosing a brand’s colors
- 20:26 - Navigating the egos of her clients
- 22:10 - Why you shouldn't surround yourself with your favorite color
- 24:47 - The difficult path she faced to becoming a color expert
- 31:04 - How her pricing strategy evolved
- 35:13 - Matching passion with purpose
- 37:29 - Learning resilience from her children
- 39:32 - Her intuition sensing the success of others
- 41:53 - Taking action to make things happen
- 44:15 - Tracking color choice to the psychology of your customers
- 47:19 - Why only 1 in 25,000 people actually makes a change
- 50:28 - Contacting Marie-Chantal
