Did you know that up to 90% of a purchase decision comes down to color? That is why my next podcast guest, color expert Marie-Chantal Milette, is a sought-after consultant because of her expertise in choosing a brand’s colors that emotionally trigger trust in their customers, which then has her clients seeing a spike in sales. But this career choice, driven by her intuition, had a number of people baffled, and in this interview, Marie-Chantal and I talk about the upstream battle she had to face with naysayers, little cash, and risky decisions, which were all overcome, thanks to her intuition.
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