What does finding your purpose have to do with business?
Everything!
The reason why you attract both employees and customers who want to be associated with your business is that they resonate with why you started your business in the first place, which is your purpose.
My next podcast guest, Trevor “ToeCracker” Crook did just that as he left banking to find his purpose, which was copywriting.
And when this happened, he found instant success in business as he was able to continuously deliver for his clients as his copy helped bring in millions of dollars for his clients.
Timestamps
- 00:00 - Videogram
- 00:59 - Introduction
- 03:15 - Trevor introduces himself
- 04:30 - His definition of intuition and his intuitive signals
- 08:02 - Finding other coaches/consultants way too soft to make a point
- 10:37 - Intuitively knowing this is the career for him
- 15:26 - Businesses not focusing on building a trusted relationship with their customers
- 20:39 - Businesses just focus on stopping the scroll
- 27:19 - Writing a funny copy that attracted customers and was featured in The David Letterman Show
- 31:11 - Telling a client to call customers
- 34:17 - Businesses having massive opportunity costs
- 36:24 - Top 3 problems he sees in clients before giving his advice
- 38:54 - Making sure his clients are accountable
- 43:43 - Giving the right value for his services
- 46:41 - His biggest fear he had to overcome
- 48:06 - How his failures shape his intuition and who he is now
- 50:08 - Finding out who your friends are after hitting rock bottom
- 51:23 - Contacting Trevor
- 51:49 - Conclusion
